Apple Introduces iPad mini
Unveils New Fourth Generation iPad with Retina Display, Faster A6X Chip, FaceTime HD Camera & Ultrafast Wireless
Apple introduces iPad mini, a completely new iPad design that is 23 percent
thinner and 53 percent lighter than the third generation iPad. The new
iPad mini features a stunning 7.9-inch Multi-Touch display, FaceTime HD
and iSight cameras, ultrafast wireless performance¹ and an incredible 10
hours of battery life²―every inch an iPad, yet in a revolutionary
design you can hold in one hand. Apple today also announced the fourth
generation iPad featuring a gorgeous 9.7-inch Retina display, new
Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless
performance. Both iPad mini and fourth generation iPad come with iOS 6,
the world’s most advanced mobile operating system with over 200 new
features.
“iPad mini is every inch an iPad. With its gorgeous 7.9-inch display,
iPad mini features the same number of pixels as the original iPad and
iPad 2, so you can run more than 275,000 apps designed specifically for
iPad,” said Philip Schiller, Apple’s senior vice president of Worldwide
Marketing. “iPad mini is as thin as a pencil and as light as a pad of
paper, yet packs a fast A5 chip, FaceTime HD and 5 megapixel iSight
cameras and ultrafast wireless―all while delivering up to 10 hours of
battery life.”
iPad mini comes in a beautiful new aluminium and glass design that is
just 7.2 mm thin and weighs only 0.68 pounds. The 7.9-inch Multi-Touch
display delivers the same iPad experience users have come to expect, in a
design that has 35 percent more screen real estate than 7-inch tablets
and up to an astonishing 67 percent more usable viewing area when
browsing the web. The dual-core A5 chip delivers responsive graphics and
a fast, fluid Multi-Touch experience, while still providing all-day
battery life.
iPad mini features a front-facing FaceTime HD camera and a 5 megapixel
iSight camera on the back with advanced optics for taking sharp still
pictures and recording full 1080p HD video. The iSight camera includes
video image stabilisation and both cameras feature backside illumination
to let users capture great pictures in low light. iPad mini also allows
easy sharing of photos with friends and family using iCloud’s Shared
Photo Streams.
iPad mini features dual-band 802.11n Wi-Fi support for speeds up to 150
Mbps,³ which is twice the Wi-Fi performance compared to previous iPad
models. iPad mini is available in Wi-Fi + Cellular models which are
world-ready with built-in support for ultrafast wireless standards,
including LTE¹ and DC-HSDPA, so you can browse, download and stream
content fast from wherever you are. iPad mini data plans will be
available with no contract so you can simply sign up and activate
service directly from your iPad.⁴ The Personal Hotspot feature means you
can share a fast cellular data connection via Wi-Fi, Bluetooth or USB
with up to five other devices such as MacBook Pro, iPod touch or another
iPad.⁵
The new fourth generation iPad features the amazing 9.7-inch Retina
display and includes a new Apple-designed A6X chip that delivers up to
twice the CPU performance and up to twice the graphics performance of
the A5X chip, all while delivering an incredible 10 hours of battery
life in the same thin and light iPad design. Other new features include a
FaceTime HD camera, twice the Wi-Fi performance when compared to
previous iPad models and support for additional LTE carriers worldwide.⁶
iPad mini and fourth generation iPad both feature support for the
Lightning connector that is smaller, smarter and more durable than the
30-pin connector. Lightning connector accessories are available to
support cameras, SD cards and VGA or HDMI digital video.⁷ Existing iPad
Smart Covers and the iPad Smart Case are compatible with fourth
generation iPad, and new polyurethane Smart Covers custom-designed for
iPad mini are available in pink, green, blue, light gray, dark gray and
(PRODUCT) RED for £35.
iPad runs over 700,000 apps available on the App Store, including more
than 275,000 apps designed specifically for iPad, from a wide range of
categories including books, games, business, news, sports, health,
reference and travel. iPad also supports the more than 5,000 newspapers
and magazines offered in Newsstand and the more than 1.5 million books
available on the iBookstore. The iTunes Store puts the world’s most
popular online music, TV and movie store at your fingertips with a
catalogue of over 26 million songs, over 190,000 TV episodes and over
45,000 films. The new iBooks app for iPad lets users read ebooks in over
40 languages. iBooks also lets users experience an entirely new kind of
ebook that’s dynamic, engaging and truly interactive. Ebooks created
with Apple’s new iBooks Author offer gorgeous, fullscreen ebooks with
interactive animations, diagrams, photos, videos, custom fonts,
mathematical expressions and much more.
Pricing & Availability
iPad mini with Wi-Fi models will be available in black & slate or
white & silver on Friday, November 2, for a suggested retail price
of £269 inc VAT (£224.17 ex VAT) for the 16GB model, £349 inc VAT
(£290.83 ex VAT) for the 32GB model and £429 inc VAT (£357.50 ex VAT)
for the 64GB model. The fourth generation iPad with Wi-Fi models will
also be available on Friday, November 2, in black or white for a
suggested retail price of £399 inc VAT (£332.50 ex VAT) for the 16GB
model, £479 inc VAT (£399.17 ex VAT) for the 32GB model and £559 inc VAT
(£465.83 ex VAT) for the 64GB model. iPad mini and the fourth
generation iPad will be sold through the Apple Online Store (
www.apple.com/uk),
Apple’s retail stores, and select Apple Authorised Resellers in the US,
Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark,
Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy,
Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand,
Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia,
Singapore, Spain, Sweden, Switzerland and the UK.
iPad mini with Wi-Fi + Cellular and fourth generation iPad with Wi-Fi +
Cellular will start shipping a couple of weeks after the Wi-Fi models.
iPad mini with Wi-Fi + Cellular will be offered for a suggested retail
price of £369 inc VAT (£307.50 ex VAT) for the 16GB model, £449 inc VAT
(£374.17 ex VAT) for the 32GB model and £529 inc VAT (£440.83 ex VAT)
for the 64GB model. Fourth generation iPad with Wi-Fi + Cellular will be
offered for a suggested retail price of £499 inc VAT (£415.83 ex VAT)
for the 16GB model, £579 inc VAT (£482.50 ex VAT) for the 32GB model and
£659 inc VAT (£549.17 ex VAT) for the 64GB model. Additionally, iPad 2
is available at £399 inc VAT (£332.50 ex VAT) for the 16GB Wi-Fi model
and just £479 inc VAT (£399.17 ex VAT) for the 16GB Wi-Fi + 3G model.
Customers can begin pre-ordering all models of iPad mini and all models
of the fourth generation iPad on Friday, October 26 through the Apple
Online Store in the US, Australia, Austria, Belgium, Canada, Czech
Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy,
Japan, Korea, Luxembourg, Netherlands, New Zealand, Norway, Poland,
Portugal, Singapore, Spain, Sweden, Switzerland and the UK.
¹LTE is available through select carriers. Network speeds are dependent
on carrier networks. Check with your carrier for details.
²Battery life depends on device settings, usage and other factors. Actual results vary.
³Based on theoretical speeds, actual speeds may vary.
⁴Only available on some carriers.
⁵Personal Hotspot requires supporting data plan. Customers should check with their carrier for availability.
⁶LTE is available through select carriers.
⁷Sold separately. Video content varies by country.
