Monday 16 January 2012

Samsung unveils world's largest commercialised OLED TV for the ultimate in picture qualityon Jan 11, 2012

CES Best of Innovations Award Honouree features elegant design, dual-core processor and Smart Interaction technology

Today at CES, Samsung Electronics Co., Ltd., the UK’s number one TV brand with the most awarded TV range1 today unveiled the world’s largest commercialised OLED TV, a masterpiece that will be acclaimed by home entertainment and design enthusiasts alike. The 55-inch OLED will be produced from a single pane of glass and uses Samsung’s Super OLED technology for the ultimate in picture quality.

Super OLED technology eliminates the need for a colour filter as the OLED pixel unit consists of RGB sub-pixels, each emitting its own light. The technology is also able to differentiate varying degrees of blacks and shadows, so that users can enjoy unparalleled detail even in the darkest of scenes.

Robert King, head of Consumer Electronics, Samsung UK and Ireland, said: “Samsung has a history of creating innovative OLED products such as mobile phones, digital cameras and tablet PCs. Today, we are proud to extend our OLED leadership to the TV category, with this spectacular 55-inch Super OLED. By incorporating true-to-life picture quality, Smart Interaction, Samsung Apps, 3D functionality and multitasking into an amazingly thin form factor, Samsung is delivering the TV of tomorrow, today.”

The Samsung Super OLED TV, a Best of Innovations Award Honouree at CES 2012, will be on display at the 2012 International CES, booth #12004, in the Central Hall of the Las Vegas Convention Centre (LVCC) from January 10th – 13th, 2012. It will be available commercially worldwide this year.

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